Writing Your Homepage

Homepage Intro Section

Who are you and what do you do?

Start your homepage with your elevator pitch. If you only had thirty seconds to explain what you do, what would you say?

  • Who are you?
  • What do you do?
  • Who needs your service?

Be clear and specific, do not try to be cryptic or clever.

If you’re a freelance professional, use a head shot photo of yourself. If you run an agency, use a group photo or a photo of your team delivering your service.

This is the introductory section of a freelancer’s homepage.
This is the introductory section of a small business or agency.

Testimonials and social proof

Once a customer knows you exist and that you can solve their problem, they want to know if they can trust you. Displaying testimonials here tells the reader you have happy customers. The person giving the testimonial risks their own reputation by recommending you. And that makes the reader think they can trust you too.

You might also display logos of past clients here too, anything that inspires the reader to trust you.

About Us

Hi. I’m John Smith
Use this short section to explain why you are the best placed business to solve your customer’s problem. You could give a few brief details about yourself. But the main emphasis is on how your skills and experience put you ahead of your competitors. Especially in regard to solving your customers problems.

Our Services

In your header section you gave the reader a good idea of who you are, what you do and who needs your services. Now you can go into more detail. If you offer one core service, you could use a single column here. If you offer several services, list your core services here. Then link to individual pages that go into more detail about each specific service.

Free Stuff

Do you offer any freebies or giveaways such as a free eBook? If you do you could display that freebie here. Some independent professionals use freebies as bribes to subscribe to their newsletter. Others use freebies to build their authority in their field. If you offer any kind of free stuff, make sure it’s good quality. If your free stuff is poor quality, they’ll assume your service is poor quality too. Make sure your free stuff positions you as a professional who can and will solve their problem.

Featured Blog Posts

Only put featured blog posts on your homepage if blogging is a part of your business plan or SEO strategy. Displaying stale blog posts here makes your site look neglected and out of date. But if you’re building authority by blogging. And the topic interests your reader, put your latest blog posts here.

Write your About Us page next