Writing Your Testimonials Page

Place your best testimonials in the web pages they apply to and at a point where they will allay a specific fear.

For instance, if you have a testimonial that says…

In six months, I’ve made back twice Ben’s fee in extra sales.

I was wary of employing a copywriter, but Ben knew my niche and soon he got to know my product and my customers. I discovered he can sell my product better than I can. In six months, I’ve made back twice his fee in extra sales. I recommend Ben to everyone, except my competitors.

This is a good testimonial. Don’t hide it on your testimonials page; put it near your contact us button. Reading the testimonial could give if a hesitant customer the push they need to contact you.  

What makes a good testimonial?

A good testimonial tells the reader…

  • You successfully solved a problem just like the reader’s problem for somebody just like them.
  • You were trustworthy and reliable.
  • You were easy to work with.
  • And your price made it all worthwhile.

A good testimonial speaks to the reader and says – I had the problem you have, I took the plunge, I’ve solved the problem and now I’m happy.

Citation

The more provable the testimonial, the bigger the benefit you’ll gain from it.

For instance, if you have a good testimonial from a respected member of your business community. And they allow you to quote them using their…

  • Full name.
  • Job title.
  • Photo.

That testimonial now carries much more weight.

Be grateful for what you can get

Gathering testimonials is a big business with a whole industry based around it, but to get started, just ask happy customers if they’ll oblige.

You want the testimonial to be specific. Ask them to concentrate on the work you did. And ask them to explain how they’re better off as a result. If you don’t have any testimonials yet, don’t worry. When I work for people and see when they got each testimonial I often discover collecting them took years. Start collecting testimonials now and be grateful for what you can get.

Writing Your FAQ Page Part 1